Wednesday, 19 October 2011

How To Increase my eBay Traffic : 7 Traffic Sucking Tips Used By Powersellers

By increasing your traffic you will naturally increase your sales. It works in retail shops and it works online. eBay gets millions of views everyday. Here I'm going to show you 7 powerful ways to increase traffic which will make you more sales and more money.

One of the great reason as to why eBay is a great way to make money online rather having your own website is that eBay spends millions on advertising, marketing and constant site upgrades making it the best place to shop online. This means eBay does all the hard work for you bringing in tons of buying traffic. A keyword phrase here is "Buying Traffic" the majority people visiting the site is itching to buy something. This is the best type of traffic! All we need to do is get those eyes at our listings. So here we go, 7 secret traffic sucking tips the power sellers use.

Keywords:  The Keywords in your listings title are probably the most important part of your listing because of eBays best match algorithm. Your keywords make up a huge part of being on the first page of the the listings. Being on the first page of the listing alone will make a massive difference to your sales so make sure you use all the keywords (these are relevant words to your listing) possible in your title. You should use every relevant keyword, feature of your item to help it get picked up in multiple different types of searches people will enter. Things to think about when writing your title. Brand name, what it is, size, colour, model name/number, material, associated names (be careful with this one, don't use brand names similar or items that are similar ) Stick to what it is i.e Rollerskates - Skates - Roller skates. those are 3 keywords that will be used by people for the same thing.

Ramp up your listings: One of my favourite ways to increase traffic is by having a lot of listings. They must be in keeping with your niche though. Just by having 100 more listings, dramatically increases your views to your shop. eBay brought in a new rule about duplicate listings meaning you can't have multiple listings for the same item. i.e 10 separate listings for the same bucket or toaster or football, you would only be able to have one listing. All you need to do is find cheap items that are in keeping with your niche so they will be interested with your main selling items. So if you sell fancy dress costumes you can sell dvd's which are easy to buy in bulk cheaply,these will generate huge amounts of traffic and all you do is ask them to check out your other listings. You just need to think about your customers and what else they would be interested in. Then find products that you can source cheaply and preferably in bulk. You can find these items easily at Salehoo. Find 100+ products list them as auctions to keep them displayed for long periods and keep customers coming backto check on the listings, rather than buy it now's, which when bought are taken off.

Penny auctions: In keeping with the above Penny auctions are probably my best way to increase eBay traffic to your listings. If you combine the above with listing them at a penny this will dramatically increase your traffic. Everybody loves a bargain. People can not resist checking out an item listed for a penny.
There are many more ways you can pull in droves of buying viewers to your listings. This is often referred as a loss leader but the loss you make in the penny auction (which will be small or could even make a small profit!) will be made up by the profits you make selling your large profit items when the traffic you pulled in with the penny auction is directed to your better item. eBay is a numbers game that loves the snowball effect. More buying customers will attract more buying customers.

Auctions: Auctions are great traffic pullers as they do something to people, which makes them keep coming back to your listing so not to be outbid by the other person. The great thing with these is they will be on the full duration rather than ending when someone buys now. Many people will also "watch" an auction which will constantly bring them back to your listings. You should always mix up with your listings with buy it nows and auctions. You should always do testing with auction to find what the best items are that are pulling in the most traffic and making minimal losses.

Bring your hard work back: One of the best lessons I learned when eBaying is bringing your customers back to you. You are missing a massive opportunity if you just let your "buying" customer walk out the door ( so to speak ) with their bought item. Make sure you leave a business card in the packaging with every order and make sure you also give the customer a reason to come back and buy from you again or encourage them to get a friend or relative to buy from you. Offer discounts on their next purchase or throw in a free pen or keyring with your eBay name on it. This is probably the golden egg in any business. Many successful eBayer's, shop owners, website owners, make so much more money than you is because they have returning customers they don't need to rely on new customers because their original buyers keep coming back.  John Thornhill  shows you how to bring customers back over and over again reducing your overheads and increasing your profits.

Auction a luxury item: Big big companies do this all the time. They don't give away cars, large sums of money, holidays for the hell of it. They are a marketing tactic that attracts eyes to the business and putting them in the public eye, sticking in peoples minds bringing them back to the business long after the item is given away. So how can you use this in your eBay listings? If it is in your budget to give something away ( which you won't necessarily be doing ) then this is a great way to bring ridiculous amounts of traffic. This will work all year round but will probably work best at Christmas time if you can get hold of the must have toy and list it for 1p. This will get you serious amounts of traffic fast. The item will no doubt get bidded up to if not more than what you paid for it!

Think seasonal: There are multiple "buying" times of the year which we must take advantage of. These are the times when society tells us we must buy. Christmas being the most obvious, some business's only earn a profit in this month! This tells you how powerful these buying times are. You will naturally make more sales around Christmas time but try and sell something Christmas themed or normal Christmas buying items - tinsel, wrapping paper, Christmas hats, decorations. Just to pull as many people in to your listings. Do the same for all the other buying times of the year - Valentines day, Fathers day, Mothers day, Easter, Summer Holidays, Returning Back to school, Halloween, Fireworks night! This will bring you in buying traffic all year round.

If this post helped you and gave you plenty of ideas and techniques to think about please give this page a facebook like. Thank you!

You can also grab a copy of my FREE eBook Decisive Descriptions by clicking here

Sunday, 9 October 2011

How Can You Make Money on Ebay? : Dropshipping

There are many ways you can make money on eBay, you probably know a few already but do you know how to make money from the comfort of your own home, without ever having to post a single item, with the option of selling an array of items? A way you can start with little start up capital? If not, then the answer to this is Dropshipping. Not sure of what the concept is? Sound a bit risky? Well here's how it works.

Instead of buying products in bulk, like from wholesalers, dropshippers will sell you single/multiple items at a discounted rate (Not quite wholesale and not quite retail the price, it will be somewhere inbeteween) They stock the products. You only buy from them once you make a sale from say eBay or your own website. When you purchase the item from the drophipper, you pass the dropshipper your buyers delivery details and they will deliver your ordered item straight to your buyers door in clean plain packaging. This sounds a little too good to be true? Well it isn't, this is how dropshipping works.

This is how many people make money online from the comfort of their own home. There's no need to have large upfront capital, like you would need if you planning to buy wholesale. There's no need to have storage space as the dropshippers stock the items and they also package the item and send it out.

So what are the draw backs?

To make you realise this is a serious business module i'll show that there are some drawback to dropshipping. These draw backs don't stop people from making a serious amount of money online.

  • Small profit margins - As I discussed previously, you will be buying your items at a price somewhere inbetween wholesale and retail, so there will be a smaller profit margin than if you were to buy wholesale, but as you know with wholesale you have to buy in bulk. So lets say you're selling a toy car and the retail price is $20 the dropship price is $13 and the wholesale price is $5 dollars you might thinking you're missing out on a potential $15 profit. Well no note really because remeber with wholesale you have to buy in bulk. So there will be a time delay before you could see a profit. You'll also have to store and post your wholesale stock. So those smaller margins you make with dropshipping, just means you need to make more sales to see the same returns wholesale would bring you.

  • Broken items - Many dropshippers won't take returns, so you will need to take these as a loss and issue a new product. You do not have control of the packaging procedure a dropshipper follows and you can control the person handling delivery. This is part and parcel with selling it can happen even with wholesale items, if they get damaged in transit you need to swallow it and take it as a loss. The time and effort it takes to try and resolve the issue with who's to blame, its is just simpler to just send another product straight out. This will happen rarely but you need to be prepared for it. Have a kitty for returns and broken items.

  • Wrong orders sent - This can happen as dropshippers deal with hundreds if not thousands of orders it can sometimes happen that they send out the wrong product. It my time of dropshipping this happened very rarely. Customers can understand errors are made, so by being prepared that there are some losses in selling you can issue another straight out.

  • Out of stock - Because you won't be holding stock (Although it is a good Idea to stock a few of your best sellers ) you need to keep an eye on your dropshippers stock levels. If they are out of stock of your item you've just sold on eBay, you can always ask your dropshipper when they will be getting new stock in. Sometimes, they can have the item back in stock within a couple of days so you can still place your order. Or you can ask your customer whether they would like a refund or another item. Communication is so important.

  • Finding them - Dropshippers are hard to find in the search engines with the keyword "dropshippers" there's good reason for this. Would you want dropshippers easy to find? Ofcourse not! Dropshippers are only interested in resellers ( you ) not people looking to buy items at a discounted price for themselves. So they don't actively try and rank in the search engines, if they did they would dilute their market and become an unattractive dropshipper if everybody was using them.

So there's some of the main draw backs to dropshipping. All dropshippers are different and you'll have to come up with your own criteria of what makes a good dropshipper and whether you'll use them. So is it a viable way to make money on eBay? It certainly is! It is best to start off small and slowly build business, the more money you can set aside to use for your venture the better, although you can start with as little as $100. So lets look at why this a great way to make money online, at home.

  • You work when you want
  • Low start up cost's
  • No need for storage
  • No need to buy in bulk
  • Make money at any time of the day
  • Work anywhere in the world
  • No need for a website
  • Make enough to pay your phone bill each month, or earn as much as you want.
  • Sell a variety of products.
  • No need to spend your time posting and packaging

The eBook Dropship 4 idiots show's you dropshipping's full potential and how you can seriously profit from it. By reading this eBook you'll understand where people go wrong and how to avoid their errors. It will show you more than just finding a dropshipper and listing it on eBay. They have a set out business module that you can follow. It will show you the bigger picture than just selling through eBay, by having your own website too. Ways to pull in traffic to set you apart from other dropshippers who are like the other 95% relying on people searching through eBay. This eBook also comes with a free 200 dropshipper list with every purchase. ( Finding 200 dropshippers through Goolgle will take you months! ). If you want to know more of what dropship 4 idiots will teach you Click Here!